The problem with television and boys

Now that I have a sweet little boy in my life I have been looking at things differently. Although he isn't watching television yet (and hopefully wont for a very long time) I am becoming extremely worried about how media is portraying boys. There is so much focus on making sure girls know that they are smart and capable of anything, that I feel we are starting to teach boys the opposite. Many times today's television (especially those geared toward children and Tweens) characterize boys as rule breakers who are almost lacking intelligence completely. Media influences people so strongly, and I'm glad that they are finally portraying girls as smart and capable, but why do we have to belittle boys in the process? I feel the need to write someone, I wonder if Disney channel will listen to me?